The Diagnostic
In two workshops you’ll see exactly where buyers and investors lose the thread, and leave with a story your team can repeat.
Who it’s for
Series A and beyond, as well as established companies.
What you get
| Stage | What we do | What you get |
|---|---|---|
| Week 1, Discovery | What we do Stakeholder interviews with founders and leadership, plus two or three customers, trial partners or buyers. Review of your material, trials, tenders and pipeline | What you get A score across the five Built to Bought™ dimensions (Problem, Buyer, Difference, Proof, Adoption), showing where the story loses buyers |
| Workshop 1, Diagnose | What we do Objection mapping and target prioritisation | What you get A clear decision on what leads and who to sell to first, plus a target list ranked by time to contract |
| Weeks 2 to 3, Rewrite | What we do Positioning, messaging and story | What you get Positioning, messaging, voice and tone, and a story your buyers can repeat, plus a quick win in week two, such as your homepage line |
| Workshop 2, Roadmap | What we do Present and plan the year | What you get A twelve-month roadmap with one outcome per quarter, and your first Growth Quarter scoped and ready to agree |
Also included
- A client portal in Notion
- Slack access 8am to 6pm on business days
- Two rounds of amends
- You keep everything whether or not we go further
Timeline: three weeks as standard, or an extended five-week version for more stakeholders, product architecture or an on-site workshop.
How it works
From $7,500 USD. The first step is a 30-minute call.
If your leadership team can’t explain what you do, why it matters and why you’re different more clearly than when we started, I’ll keep refining the agreed deliverables for up to 30 days at no extra fee.
- Applies to the Diagnostic only
- Runs for 30 days from final presentation, on the agreed Diagnostic deliverables