We commercialise complex technology.

If you’re commercialising technically complex technology and need stronger positioning, go-to-market strategy or marketing execution, probably. Some clients come to me because the market doesn’t understand them: customers don’t grasp what they’ve built, fundraising stalls at the narrative level, partners describe them differently in the room. Others already have the story right and need the senior marketing capability to take it to market: brand, campaigns, content, digital, events and sales enablement. The common denominator isn’t the sector or the symptom. It’s a technically sophisticated product that has to be understood by non-technical decision-makers.

Yes. That’s Done for you, one of three retainer tiers. See retainers.

If your product exists and you are in live conversations with investors or customers, you are not too early, and fixing the story now is cheaper than fixing it after a failed raise. If you are pre-product and still proving the science, you are probably too early for a paid engagement, and I will tell you that on the first call. Either way, start a conversation. The first call will tell you whether your constraint is the story or the absence of anything taking it to market, and it costs you nothing.

No. Warm introductions can skip straight to a chat. Otherwise the Diagnostic is the quickest way to find the gap.

The Diagnostic is A$10k, fixed fee. Retainers are A$5k, A$10k or A$15k a month, with a three-month minimum. The Scorecard is free. A$2.5k is credited against the third month’s invoice of a Done with you or Done for you retainer signed within 30 days. No credit on Advisory.

With rigour. Many clients operate in sensitive sectors where discretion is not a preference. It is a requirement. Every engagement operates under mutual NDA as standard, and I understand that some of the most important work I do will never be publicly attributable. The practice is structured accordingly, with all communications and materials encrypted and secured as a matter of course.

Commercial narrative work does not need controlled technical data, and I structure engagements so it never touches any. The story is built from what you can already say to the audiences you are trying to reach, not from the engineering underneath it. Where a company operates under ITAR, the Defence Trade Controls Act or the Defence and Strategic Goods List, I agree with you at the outset what is out of scope, who on your side reviews materials before they go anywhere, and how drafts are stored and shared. Nothing controlled leaves your environment, and I am comfortable working inside yours.