A growth practice for venture-backed founders in deep tech and frontier technologies. I help close the gap between what you've built and what the market understands.
Technical advantage does not automatically create commercial momentum. The companies building the most interesting things are often the hardest to understand — and that gap has real consequences.
When investors go quiet after a strong pitch, it's rarely the science. When sales cycles drag on longer than they should, it's rarely the product. When talented people struggle to explain what your company does in an interview, it's rarely the team. The story is broken. And a broken story slows everything.
That distance is the commercial translation gap — and it's what I work to close.
Read the full definition →The Clarity Audit
Most founders know something isn't landing. The Clarity Audit tells you precisely what — across five dimensions, in two minutes. For free.
Two minutes · Bespoke report · Optional debrief with me
How it works
A free two-minute diagnostic across five dimensions — and the entry point for every conversation. I work with a small number of post-seed founders at any given time: deep tech companies where the science is proven and the story is the bottleneck.
A two-minute diagnostic across five dimensions — Clarity, Differentiation, Audience Fit, Commercial Intent and Consistency. You receive a bespoke report and an optional debrief with me. This is the entry point for every engagement, and most founders find it surfaces the exact problem they couldn't name.
Take the Clarity Audit →The core engagement. Over two to four weeks, we rebuild your commercial architecture from the ground up — positioning, strategic narrative, investor and customer story, go-to-market logic and the messaging framework your team can use consistently across every channel. This is the work that makes everything downstream easier.
Activation of the Clarity Engine output. The strategy brought to life across your website, pitch deck, investor materials, sales collateral and whatever else the gap requires. I lead the work directly, drawing on my bench of senior specialists for execution — design, web development, PR, search, government relations.
An embedded commercial thought partner for founders who want strategic support beyond a single project. The decisions that compound over time — market entry, stakeholder strategy, fundraising narrative, the hard calls that rarely have a clean answer — are better made with a senior operator who already knows your business.
"Murphy & Company has proven to be the missing link for our team as we look to scale our business. Chris' ability to understand our technology and potential and help translate that into easy-to-understand touchpoints has been invaluable."
"I knew what we were building was special. Murphy & Company made sure the people who matter understood it too. Chris sharpened our narrative, and as a result the doors that opened were ones I didn't even know how to knock on."
Want to see the work behind the results?
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Meet the Principal
The observation that brought me to this work is a simple one. The thinking that makes a complex idea land for a sceptical investor, an impatient customer, or an unfamiliar market is not new. It was being used every day inside the agencies and by the brands I had spent fifteen years working with.
But the founders who needed it most did not have access to it.
Working with Atomic Tessellator made that clear. Here was a company with genuine scientific advantage, a credible team, and technology that mattered. The problem was not the science. The story was not keeping up with it.
That gap is what Murphy and Company exists to close. I now work exclusively with founders in deep tech and frontier technologies, applying the strategic and creative rigour developed across Grey London, Saatchi and Saatchi, The Hallway and G Squared, and clients including Google, Qantas and Toyota, to a category of problem that matters more.
I lead the strategy and stay close to the work. Where specialist execution is needed, I bring in a vetted bench of senior operators across tech PR, government relations, search and SEO, and web development.
Latest thinking
When you spend the first twenty minutes of every meeting explaining what you do, you are not pitching. You are teaching. And teaching is not how you raise money.
FAQ
If customers don't immediately grasp what you've built, fundraising conversations stall at the narrative level, or your market presence doesn't yet match your technical capability — this is the right conversation to have. I work with founders and leadership teams at venture-backed companies in deep tech and frontier technologies, where the technology is important but the story is hard.
Growth here means commercial momentum — the ability to raise capital, win customers, attract partners and scale. It's not performance marketing or paid media. It's the upstream work: positioning, narrative, go-to-market architecture and the strategic clarity that makes everything downstream easier. For technically complex companies, this is often the most neglected and highest-leverage work available.
That depends on where you are. If your story is broken and it's costing you in fundraising conversations, sales cycles or talent acquisition, the investment in fixing it almost always pays back quickly. If you're pre-product or still finding your feet technically, it might be too early. The engagements that work best are with founders who are venture-backed — not because of the funding itself, but because it signals a shared understanding of what commercial momentum needs to look like and the urgency to get there. The first conversation is free and I'll tell you honestly which camp you're in.
Every engagement starts with the Clarity Audit — a free two-minute diagnostic that maps where your story is losing the people who matter. Most founders find it surfaces exactly the problem they couldn't name.
From there, the core engagement is the Clarity Engine: a four-to-six week sprint that rebuilds your commercial architecture from the ground up — positioning, strategic narrative, investor and customer story, and go-to-market logic. The Clarity Engine is priced at $25,000.
For founders who want the strategy brought to life, the 90-Day Sprint activates the Clarity Engine output across your website, pitch deck, investor materials and whatever else the gap requires. This is scoped per engagement depending on what needs to be built. Ongoing advisory retainers are available for founders who want a senior commercial partner embedded for the long term.
I keep the practice deliberately small, which means every engagement gets real attention rather than being handed off. The first conversation is always a straightforward call to establish fit.
With rigour. Many of my clients operate in sensitive sectors where discretion is not a preference — it is a requirement. Every engagement operates under mutual NDA as standard, and I understand that some of the most important work I do will never be publicly attributable. The practice is structured accordingly, with all communications and materials encrypted and secured as a matter of course.
Get in touch
If you've done the Clarity Audit and want to debrief, or you'd rather just start with a conversation — use the form. I review every enquiry personally and respond within one business day.
hello@murphyandcompany.com.auForm or email — both come straight to me.