Field notes  /  Event debrief

AmCham defence lunch, on the eve of Land Forces

I was at the AmCham defence lunch in Perth today, the day before Land Forces opens. Primes, startups, the US Embassy and the people who fund them, all in one room. Below is who spoke, what was covered, and why it might matter for you. I hope you find it useful.

AmCham Australia5 October 2026Perth2 minute readDownload the PDF

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Five panellists on stage at the AmCham defence lunch in Perth, in front of AmCham banners, with guests seated at long tables in the foreground

AmCham Defence Lunch  /  Perth  /  5 October 2026

Who spoke

In speaking orderRoleTalk to them aboutConnect
Natalie MeyerGeneral Manager, WA and NT, AmCham AustraliaAmCham WA, US delegationsLinkedIn
Robert KoepckeDeputy Chief of Mission, US Embassy CanberraUS advocacy, market entryEmbassy profile
Elsabe MullerPresident, Alcoa AustraliaCritical minerals supplyLinkedIn
Jessica KeoghChief Operating Officer, Parabellum InternationalWA defence servicesLinkedIn
Paddy GreggManaging Director and CEO, AustalAustal's supply chainLinkedIn
James KeaneCo-founder and CEO, Greenroom RoboticsMaritime autonomy partnersWebsite
Mark BennettChief Growth Officer, Camgian (US)US AI partneringLinkedIn
David Goodrich OAMExecutive Chairman and CEO, Anduril Asia-PacificThe Ghost Shark supply chainLinkedIn

What was covered, and what it means for you

  1. 01

    Back yourself

    David Goodrich

    Anduril put $60 million into its Ghost Shark factory 18 months before it had a contract. Then it signed a $1.7 billion firm fixed-price, firm fixed-time deal. No progress claims, no cost-plus, and the unit price to the Commonwealth falls as volume rises. For you: Price certainty is a position. If you can quote a fixed price, or show your unit cost falling with volume, lead with it. Buyers remember the company that takes the risk off them.

  2. 02

    The supply chain is the door

    David Goodrich · Paddy Gregg

    42 Australian SMEs sit inside the Ghost Shark supply chain, and Anduril has funded some of them to make them resilient. Austal said the supply chain needs continuity as much as the shipbuilder does, and it already builds submarine modules in Alabama for the US. For you: For most SMEs, the way in is a prime that needs you to keep pace. Name the two or three primes whose delivery you make easier, and pitch the problem you solve for them, not your product.

  3. 03

    Capital

    David Goodrich · James Keane

    Asked if Australia has the capital to scale its companies, the answer was a clear no. Anduril has raised about US$13.5 billion in nine years in US markets. The advice was to set up a US entity, raise there and bring it home. Greenroom bootstrapped for eight years and came out capital efficient. For you: Decide early whether a US structure is part of your raise.

  4. 04

    Critical minerals

    Elsabe Muller

    Alcoa has started building its gallium plant in Western Australia, backed by Australia, Japan and the US. For you: Allied governments are co-funding supply chains. If your product depends on a constrained material, that belongs in your story.

  5. 05

    Autonomy and AI

    James Keane · Mark Bennett

    Close the trust gap by putting regulators and assurance teams inside the design process. Rapid test and evaluation builds a data flywheel for assurance and product at once. Humans stay in the loop on lethal decisions. For you: The risk buyers fear is unproven capability. Keep a running record of every trial, test and result, and put it in front of them before they ask.

  6. 06

    The US wants to hear from you

    Robert Koepcke · Natalie Meyer

    Ambassador David Brat is now in place, focused on commercial diplomacy, critical minerals and AUKUS. Every US Embassy and Commerce official in the room was asked to stand up and be found. For you: If the US is on your plan, they want the good, the bad and the ugly. Use them as advocates.

  7. 07

    What everyone agreed on

    Full panel

    Government needs to send a bolder demand signal, and long-dated contracts unlock people and factories. Australia should be self-reliant in maritime, weapons and rare earths. Hiring is not the problem, mission and culture are. AUKUS Pillar 2 has more room for SMEs than Pillar 1, and less funding. For you: If you're in maritime, weapons or rare earths, say so in your first line. If you're not, show which of them you serve.

Where your category showed up

If you buildWhere the demand was namedStart with
Maritime autonomy, uncrewedGhost Shark, smart shipping, seabed survey, the crewing gapJames, David
AI, C2, kill chainSensor to effector automation with humans in the loopMark
Critical minerals, materialsGallium, and rare earths named as a sovereign mustElsabe, US Embassy
Shipbuilding, manufacturingHenderson, digital shipyard tools, cobots, US submarine modulesPaddy
“Sheds don't build ships.”
Paddy Gregg, Austal

My take

One of the things that stood out to me most today was David Goodrich's point about his supply chain. 42 Australian companies are inside one programme because a prime backed itself and needed partners who could keep up.

For most founders I work with, that's the way in. A prime with a delivery problem will move faster than a tender. Your job is to make it easy for them to say yes. Know which programme you fit, what you replace, and what it costs at volume. If they have to work that out themselves, they won't.

Having trouble marketing yourself? We should talk

A growth practice for frontier tech. Recognise this? The Diagnostic scores where your story loses people.

Chris Murphy hello@murphyandcompany.com.au murphyandcompany.com.au

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