The Sprint is for technically complex companies whose capability has outgrown the story being used to sell it. In fourteen days it turns that capability into a commercial position, story and go-to-market system that investors, customers and government can understand, repeat and act on.

It is built so the next meeting ends with a next step, not a polite silence.

Four outcomes
01

Positioning System

What the company does, who it matters to, why it is different and why that difference is commercially significant.

  • Positioning system
  • Audience and buying-context decisions
  • Category and differentiation
  • Core proposition
02

Commercial Narrative System

One coherent position, expressed for investors, customers, partners and government.

  • Master narrative
  • Investor narrative
  • Customer and government narrative
  • Company description and founder language
  • Homepage messaging
03

Sales & Investor Arsenal

Equipping the company and its internal champions to explain, defend and advance the opportunity.

  • Investor deck rebuilt, in your template, ready to send
  • Messaging arsenal
  • Objection bank: the twenty questions investors, primes and procurement will ask, with answers
  • Pitch rehearsal, live and recorded, against a sceptical investor or prime
04

90-Day Activation Blueprint

How the new commercial story enters the market and produces real conversations.

  • Priority audiences
  • Channels and entry points
  • Sequenced commercial moves
  • Executive rollout session
  • 30 days of direct principal access: shared Slack, same-business-day replies, weekly call
The fortnight
  1. Days 1 to 3Diagnose. Interviews with founders, leadership and, where possible, the people who already buy from or back you, plus everything you have used to sell the company.
  2. Day 5Positioning and master narrative draft in your hands.
  3. Days 6 to 10Build. Audience narratives, the deck, the messaging arsenal, the objection bank and the blueprint.
  4. Days 11 to 14Rehearse, roll out and hand over. Then 30 days of direct access while the new story meets real conversations.
What I need from you
  • About three hours in week one. Interviews, and access to what you already use to sell.
  • One 90-minute session in week two. Leadership together, for the rollout.
  • Decisions within a business day. The fortnight only works if drafts don't sit.
The Clarity Guarantee

The work isn't finished until your leadership can sell the same story.

If your leadership team cannot explain what you do, why it matters and why you are different in language they unanimously believe is materially stronger than where you started, I will continue refining the agreed deliverables at no additional professional fee until they can.

  • Applies to the Commercial Momentum Sprint engagement only
  • Limited to reasonable revision rounds on the agreed Sprint deliverables
  • Does not cover new audiences, scope expansion or changes in company direction
  • Does not guarantee fundraising, sales, procurement or partnership outcomes
  • Confidential and sensitive work is handled under existing NDA protocols
Before the Sprint The Commercial GTM Diagnostic, $5,000 → After it: marketing & activation →